Archive for the ‘tagging’ Category

BBC Post

June 30, 2007

I must admit I’ve got a bit of “poster’s remorse” regarding the BBC blurb here.

I’ve got some lame excuses about why I didn’t do a better job with this, which I’ll spare you (ok, I can’t resist… Two r/t flights to Europe and back in the course of 9 days was part of the problem.) I tried to be non-partisan, favorably invoking Yahoo competitors like Amazon, Facebook, Google, etc. I was told that the audience would be the “non-techy intelligent layperson.” I didn’t mean to come off as if I’d invented ubiquitous computing, didn’t care about privacy, or .

I’ll be more careful next time, and/or correct some of these sins on this blog.

Maybe I’m being too sensitive. Some folks said they liked it. ūüėČ

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Why the famous get famouser…

April 15, 2007

Kottke points to a great article by Columbia’s Duncan Watts

The social context of content has everything to do with it’s meaning. It’s one of the reasons that I think that a purely pixel-based algorithmic approach to, say, image recognition is doomed. In optimistic moments, I’ve said that the computer vision community may produce a 98% reliable dog detector… But what we really want is a “funny” detector… or “cool” detector… that’s gonna be a long-time coming… or maybe it’s already here but involves analyzing people’s actions around the pixels v. just the pixels in isolation.

Cool Flickr Geotagging Examples

September 10, 2006

Stewart recently showed me some very cool (and in some cases surprising) Flickr geotagging examples. Here’s a few I loved.

Where is the neighborhood in Manhattan known as Tribeca?

Get your kicks, on Route 66

Food tour of Asia

What I love about the “tribeca” and “route 66” examples is that they show emergent knowledge in the system. Collectively, the efforts of many photographers map out a geographic element… Neat.

Lowering Barriers to Participation

March 2, 2006

In a previous post, I mentioned our efforts around lowering barriers to entry for participation, i.e. empowering consumers with tools that transform them into creators.  Tagging is perhaps the simplest and most direct example of how lowering a barrier to entry can drive and spur participation.

Tagging works, in part, because it’s so simple.¬† Rather than being forced to tag Rashi (the name of my puppy) in a hierarchical taxonomy: (Animal => Mammal => Canine => Rhodesian Ridgeback => Rashi) I can just type Rashi.¬† The instructions for tagging on Flickr are vague;¬†likely the less said the better.¬† You learn by watching and doing, making mistakes and fixing them…¬†¬†sometimes tagging for oneself, sometimes for ones friends, sometimes for others.¬† Tagging, while initially uncomfortably¬†unstructured (staring into that blank field it’s easy to freeze up with “taggers block”),¬†becomes painless and thought-free.¬† Note that there is no spellcheck against submitted tags.¬† People commonly invent tags¬†that have no meaning outside of a shared or personal context, for instance specific tags for events.

In the great taxonomy/folksonomy debate, dewey-decimal fans¬†generally invoke semantic ambiguity as a place where tagging will breakdown.¬† Stewart invoked these illustrative examples in his blog post that introduced the Flickr clustering feature.¬† For instance, the word “turkey” has several different senses – turkey the bird, turkey the food, and Turkey the country.¬†

Forcing a user to resolve this ambiguity at data entry time would be a drag, and we’d likely see a huge dropoff in the amount of user metadata that we collect.¬† (Moreover, we really couldn’t.¬† As pointed out before, tags must be allowed to take on personal meaning – “turkey” might be the name of my school’s mascot, e.g. the Tarrytown Turkeys, or a pejorative term I apply to a bad snapshot…)¬† What Flickr can and does do, is provide an¬†ipso facto means of resolving this ambiguity and browsing the data:¬† Flickr’s clustery goodness.

So check out the turkey clusters.¬† Flickr uses the co-occurance of tags to cluster terms.¬† In other words photos with the tags “turkey” and “stuffing” tend to be about the food,¬†“turkey” and “mosque” tend to be about the country, and “turkey” and “feather” about the bird.

There are limitations with this approach.¬† Co-occurance means that there exist more than a single tag for a given photo.¬† Something tagged with just “turkey” is shit outta luck, and doesn’t get to come to the clustering party.¬†¬† Precision and Recall tolerances within the Flickr system are very different than in a tradition information retrieval based system.¬† A lot of what we’re going for here is discovery as opposed to recall;¬† there¬†photos that don’t come to clustering party aren’t really hurting anything.¬†¬†Moreover,¬† the system doesn’t really know about the semantic clusters I defined in the above paragraph: “food”, “country” and “bird”.¬† In fact I just assigned those names by looking at the results of the clusters and reverse engineering what I intuit is¬†going on.

In fact, in addition to these tidy clusters onto which I can slap a sensible label, there are also several other clusters which aren’t immediately recognizable.¬† One is the “sea” cluster; apparently lots of people take pictures of the sea in Turkey.¬† The other, which is harder to divine, seems to contain a lot of words in which appear to be¬†in turkish.¬† (Reflections on multi-lingual tagging deserve their own post.)¬† This reverse engineering can be fun, and I’m sure there is a game in there somewhere that someone has already built.¬† (Lots of folks have come up with interesting Flickr games, i.e. “Guess the tag!”)

Ambiguous words like “turkey” or “jaguar” (cat, car, operating system) are illustrative.¬† Clusters against tags like “love” (again an example Stewart invokes) are downright fascinating.¬† Here we have clusters corresponding to ¬†(again reverse engineering/inventing labels) symbols of love, romantic love, women (perhaps loved by men), familial love, and pets.¬† Pretty cool.

Another thing that’s cool is that these clusters are dynamic.¬† The clustering shifts to accommodate words that take on new meanings.¬† As Caterina pointed out to¬†me,¬†for months¬†Katrina was a tag mostly applied to women and girls; one day it suddenly meant something else.¬† The clusterbase shifts and adapts to accommodate this.

Per my first post – I’m just documenting my observations, celebrating Flickr¬†and not breaking any new ground here.¬† Hooray for Stewart and Serguei and team that actually create this stuff!¬† Hooray for Tom and the other pundits (like Clay and Thomas) who have already figured out most everything there is to know about tags!

The reason I’m hilighting this feature is that a few folks misunderstood the pyramid in my first post to be Yahoo’s strategy…¬† on the contrary it’s just an empirical observation that these ratios exist, and that social software can be successful in the face of them.¬† We’re flattening, dismantling, and disrupting this pyramid every day!¬†

Flickr clustering speaks to our unofficial tag line, “Better search through people.”¬† What I love about it is that it’s not “human or machine”, or heaven forbid “human versus machine”, but “human plus machine”.¬† We let people do what they’re really good at (understanding images at a glance)¬†and keep it nice and simple for them.¬† We then let machines do what their good at, and invoke algorithms and AI to squeeze out additional value.¬† There’s also a cool “wisdom of crowds” effect here, in that the clusters are the result of integrating a lot of data across many individuals.

Some of our folks at YRB in Berkeley will be prototyping some additional very cool “wisdom of crowds” or “collective intelligence” type stuff RSN (Real Soon Now.)¬† More about their work in an upcoming post.¬† In the meantime, get a taste of it in the¬†ZoneTag¬†application.¬† It applies many of the these principles to the task of associating course location with cell phone tower IDs – a cheap, simple way to¬†squeeze location out of phones before we’ve all got GPS.¬†